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- October 8, 2015Did you hear the one about a snack brand that made assumptions based on focus group data that turned out completely wrong? According to Facebook topic data, we’re snacking with family not friends when watching big sports events. Who knew?! With Facebook on its way to capture 65% of social network ad revenues in 2015, Facebook topic data is uniquely placed to deliver invaluable insights into the opinions of 1.49 billion of Facebook’s monthly users. As a brand you can now work with one of DataSift’s partners to gain access to this data and test your hypotheses.Register Now