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Audience targeting with Facebook topic data: Gain insight into what your audience is actually interested inJune 7, 2016If you’re just relying on social media likes, shares and links to understand your audience, you’re probably missing out on a good portion of the story. That’s why a growing number of agencies and brands are adding a new tool to their social stack: Facebook topic data, insights from an aggregated, anonymized analysis of the billions of interactions from consumers on Facebook. Join speakers from WPP agency Maxus and DataSift for a discussion of how advertisers can use Facebook topic data to refine their creative strategies, discover new audiences and tailor their messaging to better resonate with target audiences.Register Now